About the event:
A series of lunchtime talks open to everyone interested in bringing positive change to their communities, cities and working environments. A panel of industry professionals, innovators and entrepreneurs share insights and experiences with a diverse audience of the public and the design industry. An open informal discussion gives the audience a chance to participate.
Get comfortable, share ideas and network.
TALK100 session 7
FROM TRENDS TO FRONT END INNOVATION IN AFRICA
OPPORTUNITY SPACES FOR THE FUTURE
Over the next 35 years, Africa has the potential to grow its $1.3 trillion wealth ten-fold. This presents significant opportunity for innovation, but the risks are high. Market research, trend reports and insights are published in the media every day. We ask: how can local innovators make the best use of this information to develop new goods, services and experiences for and with the growing African middle class?
One approach is to apply a Front-End Innovation (FEI) methodology as part of a controlled and managed journey that identifies relevant opportunities that meets unmet needs, have a solid, trend-driven business case and capitalises on the available opportunity while bearing in mind the threats and implications present.
How can Front-End Innovation methodologies help African innovators identify relevant, trend-driven opportunities to meet the needs of the growing African middle class? Front End Innovation expert Klaus Schnurr responds and shares how innovation management software can be used to analyse trends, track opportunities and map scenarios to maximise innovation.
In this talk, leading FEI expert Klaus Schnurr reveals how innovation experts apply a trend and turn it into something profitable. He draws on global innovation case studies for companies such as Porsche, Siemens and British American Tobacco (BAT). As founder of innovation company Lacuna, he will also share Lacuna’s leading innovation management software, www.lacunaradar.com, which innovators use to produce specialised, market focused trend reports, track opportunity spaces and map scenarios to manage the FEI process.
Klaus is the CEO of Lacuna Innovation and co-founder of Idea Capitalist. He is a global FEI thought leader who helps the world’s most innovative companies transform traditional product value chains into virtual innovation business networks across Europe, the Americas, Asia and Africa. He founded Lacuna Innovation to help organisations sustainably innovate new products, services and business models by combining trend, consumer insight and commercial expertise in one place. Lacuna has offices in Berlin, London and Cape Town. He has facilitated innovation workshops for over 1 000 practitioners across 25 countries to enhance their FEI capability. Previously, Klaus held positions at Siemens, Texas Instruments and served as Vice-President and Chief Information Officer for Viasystems Group Inc., which, with 34 worldwide operations, is one of the world’s largest vertically integrated providers of electronics manufacturing services to the telecommunications, automotive and consumer industries. He was part of Viasystems Group’s Executive Team that led the company to a $1.5 billion initial public offering (IPO) on the NASDAQ stock exchange. Lacuna is a portfolio company of Idea-Capitalist, a venture capital company based in South Africa.
Location: Watershed, Jubilee Hall 1, V&A Waterfront
Dock Road , Cape Town